We are what we do

“A conceptual thinker at my core, I’m the spark that ignites a team to surprise and delight a client. As a seasoned collaborator I’m adept across multiple platforms and attuned to the power of a brands identity. Driven by empathy, I put a business and its customers at the centre of my creative thinking.”

SKILL SET 

  • Creative conceptual thinker.

  • Skilled in: Photoshop, InDesign, Illustrator, XD, After Effects, Premier Pro, Cinema 4D, Figma. Fully embracing the transformative effects of AI across workflows and the creative process.

  • 15+ years managing large and small design teams.

  • Creative management across large multichannel and stakeholder projects.

  • Digital and print design experience including Brand/Product/ASO Marketing.

  • B2C commerce experience in Media/Entertainment, Education, Food and Drink.

RECENT CAREER HIGHLIGHTS

  • Driving the creative concepts for 21 of Bauer’s brands across multiple platforms and to schedule.

  • Raising app ratings across the portfolio through effective design and utilising video

  • Creative lead in a campaign which converted 100k subscribers to upgrade

  • Conceptualised and rolled out the visual identity for our Rewards packages with an open rate above the industry average.

  • Created a multichannel campaign for the Country Walking app which acquired 600 new sign ups in a week

  • Championing voice for creativity and design excellence in Bauer UK’s Next Level Leaders programme and as Cultural Champion for our London office.

Head of Marketing Design – April 2021 to present – Bauer Media

Heading up a multidisciplinary design team, we support all key activity across the marketing funnel and within the Rewards and Product Design teams.

Day-to-day briefs
App store optimisation & Marketing • Conceptual design • Rewards & Retention/CRM • Digital marketing • Brand development.

Head of Design Hub – Nov 2014 to April 2021 – H Bauer Publishing

Tasked with forming the Design Hub in 2014, it was soon established as a creative multidisciplinary resource for Bauer marketing and the senior leadership team.

Day-to-day briefs
Digital marketing • UI • Concept design • Promotional advertising • Exhibition graphics • Presentation graphics • Advertorials • Email design • Motion graphics • Digital product development • Direct mail

Design Manager – April 2012 to NOV 2014  – Edenco publishing

Main clients, Laithwaite’s Wine, Direct Wines & The Sunday Times Wine Club. Managing a design team of 7 and their creative output across multiple channels.

Successes 
• Guide Dogs for the Blind – Presenting a redesign for the tender of their product catalogue which we secured 
• Rowcliffe Cheeses – Presenting a redesign for the tender of their product catalogue which we secured
• Development of Junior Designers 
• Edenco Creative – Developing the company website and in-house pack shot photography studio

Day-to-day briefs 
Attending client briefing and feedback meetings • Allocating and briefing work to designers • Approving photography scamps and locations

Senior Designer  – May 2008 to April 2012  – H Bauer Publishing  – Take a Break & That’s Life! Magazines

Designer  – May 2007 to May 2008  –  H Bauer Publishing   – That’s Life! Magazine

Development Designer  – October 2004 to May 2007  – Edenco publishing

Junior designer  – May 2003 to September 2004  – Edenco publishing

Junior Designer – May 2002 to February 2003  – Wild Associates Ltd

EDUCATION & PROFESSIONAL DEVELOPMENT

BA Hons in Graphic Design, 2.1 UCA Epsom

Diploma in Foundation Studies, Art & Design, UCA Epsom

Adobe After Effect course, Academy Class  –  2019

Maxon Cinema 4D course, Academy Class  – 2019

Certified UX course with Adobe XD and Figma - School of UX – 2022

Introduction to Adobe XD – Media Training Ltd – 2022