BIG IDEAS
Business objectives: Future proof print brands by digitally transforming the subscription model, buy-in is needed internally to make the transition possible.
My brief: Elevate, educate and excite internal staff and third party audiences in this transformation process. Host a creative workshop and present back three storyboarded concepts.
‘A new Energy’
The business is evolving at an atomic level, it’s core brands at the centre of a new energy!
‘Fast forward’
With 150 years of history, our timeline is supercharging into a digital age, it’s time to press play
‘Ink gets edgy’
The ink dot is in Bauer’s DNA. From a cellular level that dot is evolving into a pixel.
The ‘Ink gets edgy’ concept was chosen and we created the following video
